Dum Dum Girls Too True Sub Pop Records It’s a little odd hearing Dum Dum Girls fully embracing dream pop in what feels like mere moments after the bandwagon for that genre left. It always seemed like a natural fit for the band — lead singer Dee Dee has always had the right voice for it, and the band’s guitars have always steered towards some sort of haze. Initially it was a lo-fi fuzz, but gradually they cleaned up their sound and incorporated things like tremolo and reverb effects. They’ve always been verging on dream pop, but it’s not until their latest album, <em>Too True</em>, that they’ve become full converts. It’s got all of the hallmarks of an early ‘10s dream pop revival record — a strong debt to the ‘80s in the drums and guitars and a vaguely pretty and/or hazy sound, all played at a reasonably quick tempo. You can cite that sound to any number of bands from the past few years; Wild Nothing, DIIV, and ex-band member Frankie Rose all put out good records in 2012 with the exact same goals. Had this been released a couple of years ago, it would’ve fit right in. But those albums all seemed to fit into some sort of trend that was going to come and pass, and it’s felt like that time has passed. They’re still good records, but given that they were drawing on sounds that typically didn’t hold up well in the past to begin with, it’s not always easy to view them as such. So when an album comes along that attempts to fit in two years after the fact, it’s hard to look at it charitably. Like the others, it too is decent, though when it is, songwriting isn’t likely the cause. Lead single “Lost Boys and Girls Club” is probably the only one that fits that bill, where the main guitar riff is so good that it doubles as the chorus. Otherwise, it’s likely the arrangement making a song decent, should it be a massive switch to distortion towards the end of “Little Minx”, the chilly atmosphere of “Cult of Love”, or Dee Dee’s pretty coos in the chorus of “Too True to Be Good.” Alas, even the best moments aren’t <em>outstanding</em>; good but ultimately forgettable. Because of all of that, this album will be (justly) ignored, with most people checking it out only because they might’ve liked one of their previous albums (their EP <em>End of Daze</em> is a good deal better). Better timing wouldn’t have made this better, merely more relevant. Even so, the trend would have passed and it would have been forgotten anyways, so there’s nothing really lost.