Concert in a box: Local event brings live music to your home

Graphic by Jia Chen

There is no doubt that the music industry has been hit hard by the pandemic, but that hasn’t stopped Good Company Productions from bringing live performances to local music lovers and beyond. 

After the pandemic hit, the local music production company started Concert in a Box – an event that allows patrons to tune into a live-streamed show while enjoying food, drinks and merchandise delivered to their homes on the day of the show. With the purchase of a ticket, patrons can expect a virtual concert featuring two acts, as well as a handmade gift box containing treats from local vendors. Audience members are asked to keep the box closed until a half hour before the show so the performers and goodies are kept a surprise. 

The creators at Good Company Productions have recently expanded the event in collaboration with the City of Kitchener Music and Film Office, and Apollo Cinema. At the beginning of March, concertgoers enjoyed a performance by the band Excuse Me from Guelph, as well as goodies from Apollo and other local companies.

With this new collaboration, the City of Kitchener is covering musician compensation, matching Good Company Productions’ service for production. This means that 100 per cent of the box sales went to Apollo Cinema. “There is a new awareness all across the world of the need of equity especially when it comes to artists and musicians,” Bob Egan, the city’s film, music and interactive media officer, said. “So yes, that is a part of the City of Kitchener’s mandate and it’s just the right thing to do.”

The next event is Date Night in a Box on Friday, April 16th. Good Company is teaming up with the Walper Hotel to deliver a live-streamed concert featuring Toronto band THE FREE LABEL and a specially curated box for couples. This box will include a Lokal Cocktail Kit, house-made Walper snack, couples intimacy kit, and a few more surprises. 

Be sure to grab tickets for you and your special someone on the Walper Hotel website


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