October’s Very Own (OVO), the fashion brand founded by Canadian rapper Drake, revealed a new clothing collection on August 26, in collaboration with UW and five other Canadian universities. The collection will be available starting August 28 in all OVO GTA store locations and on its website. The W store in South Campus Hall will also stock items from the collection starting September 8.
OVO’s official Instagram account (@octobersveryown), shared photos of the campus collection, titled “OVO Campus -01| The Canadian Collection”. The posts state that OVO is collaborating with UW, McMaster University, the University of Toronto, York University, Dalhousie University, and Western University as the first part of the project. According to OVO’s official Instagram, the collection celebrates “the legacy, prestige, and pride of some of Canada’s top universities.”
“The collection is unlike anything else we’ve offered and allows us to showcase our brand in new spaces,” said Shawn Gilbertson, interim director at UW’s Print + Retail Solutions in a statement to Imprint. The OVO x UW black and gold lineup features a tee shirt, hoodie, quarter-zip sweater, coaches jacket, and baseball cap. Item prices range from $68.00 to $198.00 CAD. All items except for the coaches jacket sold out on OVO’s website within hours of release.
“This exciting collaboration with OVO is a result of strong student interest. Bringing this brand to campus was a direct response to feedback we received,” Gilbertson noted. OVO has previously collaborated with York University and the University of Toronto. he 2026 York X OVO campus collection features items with prices ranging from $68.00 to $198.00, with the exception of the heritage varsity jacket priced at $898.00.
